Bathed in blue light at the Cannes closing gala at the Carlton Hotel, Grupo Gallegos executives celebrate a Bronze Film Lion win: (l to r) Juan Oubina, Curro Chozas, Saul Escobar, John Gallegos and Favio Ucedo.
A la gente de grupo gallegos que me soporto en los angeles, felicitaciones por el leon conseguido.
Aca una parte de la nota.
Grupo Gallegos, an independent agency in Long Beach, Calif., won its Bronze for a spot for the California Milk Processor Board's Spanish-language "Got Milk" campaign, "Toma Leche." Each commercial in the campaign is set in a different town with some peculiarity related to the benefits of drinking milk. "Law of Gravity" takes place in a town where gravity doesn't work very well. Inhabitants are likely to go up in the air, or crash to the ground, so it's fortunate they have strong bones from drinking milk. U.S. Hispanic agencies are doing increasingly well at regional Latin ad festivals like FIAP, El Ojo, El Sol and El Festival Caribe. The Cannes Lions -- where fewer than 1% of the 24,000 entries are winners and just 10% make the shortlist -- is by far the toughest festival and two Lions is considered a good performance. Five of the film entries submitted by Grupo Gallegos made the film shortlist at Cannes.
